Research Blog

 Research: Music Videos Conventions and Codes

   My group is doing a pop song for our music video. In most pop genre music videos, the audience usually watches people sing the lyrics to the song within the video. A lot of things are subject to the meaning or theme of the song and how the artist wants to get that across within the music video

• They usually wear costumes that go with the theme of the music video , so for example if the theme of the video involves them performing for a crowd they usually wear nice clothing like dresses, suits, etc. If the theme is midcentury, they usually wear old style clothing like knight armor, long skirts, etc. If the theme is casual, they wear casual clothing like t shirts, jeans, shorts, and sneakers.

• Props are also usually subject to the theme of the video. If they are performing in the music videos they might have microphones, a microphone stand, and a stage. If it's more midcentury them some props used could be a horse. 

• The appearance of the people within the music video are also usually subject as well. If the song falls under the emotional, sad category you might see people in the music video who appear to be sad and depressed. If the song is a happy beat and tone, the people might be happy within the video.

• The score throughout the pop type music videos, usually depend on the song and the paste. If they want the audience to feel slow and sad as they listen the score would reflect this and other situations

1. Conventions and Codes within pop music video tends to go towards the camera angles at times. These type of angles are close ups in order to show the emotion of the musical artist performing their song through a music video. This is also usually to add meaning and effect to the video by focusing on the artist's lips, eyes, mouth, etc. 
2.  In these music videos, the editing is always subject to the tone and they provide a clear picture with professional work. The lighting for happy tone pop songs are usually very bright and have high contrast. Usually in the editing of pop music videos, the shots are cut to follow the lyrics so the audience can follow along.
3.  These pop music videos also have diegetic sounds when it comes to them. Lots of the pop music videos have a story and a message so it uses diegetic sound to capture that story. For example, if the song is sad and they want to portray a sad setting they might have rain in the background.