Creative Critical Reflection Blog

CCR BLOG

 1. How does your product use or challenge conventions AND how does it represent social groups or issues? 

Our commercial product both uses and challenges commercial conventions. In normal school PSA's, they will usually have some type of message at the end. Within our commercial, we made sure to end our commercial with the message we wanted to get across which was to promote our mock trial team and we ended it with the introduction of all together as one. In one way it challenges conventions because usually school PSA's use normal clothing such as t-shirts, hoodies, pants, etc. Our commercial we took that typical clothing up a notch, and we wore our court attire because it matched more the school PSA we wanted to get across. I think our commercial represents social groups because it shows a group of people who are apart of a team and the group is diverse as well and shows representation.

2. How does your product engage with audiences AND how would it be distributed as a real media text? 

I think our product engages with specific audiences because it gives a look into clubs on a high school campus more specifically a mock trial team that deals with law. I think this is a perfect way to help us distribute this as well into real text media. There are multiple different aspects, for the law aspect of the mock trial team I would distribute it on commercials through law-related shows. These are shows like "Judge Judy", "Law and Order", and etc. I think this would be helpful because mock trial is a creative aspect for those who are interested in law. For the educational aspect of our commercial due to it being based off of School PSA's, I think I would distribute it through high school introduction presentations or ads in educational based youtube channels. 

3. How did your production skills develop throughout this project? 

I definitely think my production skills developed through completing this project. I would say specifically through the filming process. When doing this project, I came across learning about the different types of shots and implementing them through film. Before this, I had no experience with filming but this project has led me to know about the different types of shots, sounds, and editing techniques. I would also say my skills of using what's around when filming when producing a production has improved because we had to do a lot of this when filming.

4. How did you integrate technologies – software, hardware and online – in this  project? 

Within this project, we definitely integrated technology. When filming and getting the different shots, we used an iPhone 13 Pro Max to film. This phone not only allowed clear takes but allowed easy access to transfer film from what teammates' phone to another. We filmed on the phone in landscape mode. We also used apps like "iMovie" within this project. We used this to edit our presentation. This app, allowed for us to be able to transfer the finished, edited project to our teammates easily and it allowed us to edit with ease.