Research Blog: Commercial Conventions

Hello everyone! My group decided to do a School PSA for our commercial. To gain understanding of what a PSA typically contains, my group and I watched a few on youtube to help guide our filming. After watching multiple videos we found that school PSAs typically use filming techniques, such as tracking shots and wide shots. These are used to demonstrate student life and establish the different school scenes. Editing techniques like a shot/reverse shot are also used to record dialogue and interactions between students.

In school PSAs, there are multiple codes and conventions used. For example, PSA will always end with some kind of message or warning. This is used to encourage students to do the right thing and enjoy their time at school as much as possible. The costumes used are what you’d expect to see in a high school. Items like hoodies, t-shirts, jeans, and sneakers can be found on the actors. These actors are often shown doing basic activities like walking to classes and socializing in hallways. When it comes to props, things like backpacks, school supplies, sports equipment, and cell phones can be found throughout the film, as they are typically found in a school setting.

Depending on the type of PSA, the non-diegetic sounds that are used can vary. For instance, a more serious PSA may use slow and sad instrumental background music. On the other hand, a more entertaining one may use fast, light-hearted, and energetic music. Ambient sounds of the school bell ringing and students chattering are not uncommon either.

For my group, we plan to do a school PSA on extracurricular activities, and more specifically Fort Lauderdale High School’s Mock Trial Team. We would use the other members of our team as actors and film in various locations around the school like the courtroom, media center stairs, and in front of the cafeteria. We plan on dressing in courtroom attire and using different props like books, pens, and a gavel. Finally, we would end with a message on joining the mock trial club and being active within the school.

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Research Blog

Research: Music Videos Conventions and Codes My group is doing a pop song for our music video. In most pop genre music videos, the audience usually watches people sing the lyrics to the song within the video. A lot of things are subject to the meaning or theme of the song and how the artist wants to get that across within the music video They usually wear costumes that go with the theme of the music video , so for example if the theme of the video involves them performing for a crowd they usually wear nice clothing like dresses, suits, etc. If the theme is midcentury, they usually wear old style clothing like knight armor, long skirts, etc. If the theme is casual, they wear casual clothing like t shirts, jeans, shorts, and sneakers. Props are also usually subject to the theme of the video. If they are performing in the music videos they might have microphones, a microphone stand, and a stage. If it's more midcentury them some props used could be a horse. The app...

Production Blog: Filming Blog

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Storyboard Blog

Scene One- The first scene will start with Mya opening up the door to the courtroom. She will introduce herself, welcome the viewer to the courtroom, and then go look for the rest of the members. The camera will pan around the room to give a full view of the scene. Finally the camera will turn to Charlie and Kai. Scene Two- The second scene will start with Charlie introducing himself. He would state his name and then, similar to a lawyer examining a witness, will ask Kai to introduce herself. After Kai says her name the camera will pan back to Mya who will go looking for the other members. Scene Three- The third scene will jump cut to Joey asleep on a patio bench. Mya will walk into frame and wake him up. Once awake he will introduce himself to the camera. Scene Four- The fourth scene will start with Kyra and I on a different bench. We will be in the middle of a conversation when Mya walks up to us and has us introduce ourselves. After we both introduce ourselve...

AICE Media Studies

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